Clear Skin. Clear Confidence.
Brand Design, Packaging, Social
ClaroBenz+ is a one step treatment for adult acne formulated to protect melanin-rich skin tones.
This campaign was created from cultural insights of two target audiences: Latinos and young professionals.
Social Visual Direction
Tone:
Clean
Sophisticated
Culturally Resonant
Focus points:
The melanin-rich skin tones and packaging pops against minimal background colors and textures
People of numerous ethic backgrounds skin
Product Use:
Product in use by talent
Product in real-life context such as a travel bag to show portable and travel-friendly USP
Filler posts that add to grid color palette and textures.
Paid Social - Stories
“REAL SKIN”
Target Audience: African Americans
Idea: This campaign shows multiple short clips of real skin close up, imperfections included. The imperfections will grab attention and promote our USP, acne treatment formulated to aid the concerns of melanin-rich skin instead of worsen them.
While quick-edited (1 second each) clips of real, but beautiful, hyperpigmentation, large pores, and uneven skin tones play, the headline “REAL SKIN” or alt text specific to the content always stays on screen.
HEADLINE:
REAL SKIN
Paid Social - Post Series
“YOU GOT THIS”
Target Audience: Latinos
Idea: This campaign follows a series of photos of Latinos looking at their skin in the mirror, paired with empowering headlines.
The series follows different situations, professional and personal. The final slide always reads “YOU GOT THIS.”
HEADLINES:
ALT 1 FOR SERIES:
ALT 2 FOR SERIES:
GO KILL THAT JOB INTERVIEW.
YOU GOT THIS.
GO ON THE DATE.
YOU GOT THIS
ASK FOR THE PROMOTION.
YOU GOT THIS.
Branding
Primary Wordmark and Logo
Logo Color Variations
Color Palette & Typefaces
